Why we started Happy Stitch.
Happy Stitch was founded by Bailey & Matt Valenti and Aleah & Brandon Angelakos — two families who accidentally turned a hobby into a full-blown passion project.
What started as Bailey (our CEO) and Aleah (our COO) falling headfirst into a needlepoint obsession quickly became something bigger. Late-night stitching sessions, sending each other canvases we loved, talking about threads, colors, and new designs… you know how it goes. Once you start needlepointing, it kind of takes over in the best way.
But there was one thing we kept running into: cost and availability. We’d find designs we loved that were hard to get, sold out, or just out of budget. So naturally we asked ourselves…
“What would it take to make our own canvases?”
And that’s how Happy Stitch was born.
We built Happy Stitch to specialize in high-quality printed needlepoint canvases that make stitching more accessible while still honoring the craft we love so much.
Every canvas we print is individually scanned before production to make sure the design aligns perfectly with the mesh. This process helps ensure your canvas arrives at your doorstep looking crisp, clean, and ready to stitch.
Our HappyGrid™ technology allows us to transform almost any image into a needlepoint canvas.
And just to be clear — printed canvases aren’t here to replace hand-painted canvases. Hand-painted work is an incredible art form and an important part of the needlepoint world. Printed canvases simply help open the door for more people to discover the hobby, try new designs, and get stitching faster.
What started as curiosity turned into our mission: to make needlepoint more accessible while still honoring the precision and beauty that makes the craft so special.
Our goal is simple, to make needlepoint your cute new obsession.
Meet the crew behind the canvases.
Happy Stitch is run by two families who love needlepoint (and maybe talk about it a little too much).
Bailey
CEO
Bailey discovered needlepoint on TikTok and, like many of us, fell completely down the rabbit hole. As CEO, Bailey keeps a close eye on the quality and standards of every Happy Stitch canvas to make sure what arrives at your doorstep is something you’re excited to stitch.
Aleah
COO
Aleah was introduced to needlepoint by Bailey and immediately got hooked. Her canvas collection quickly started to resemble a small zoo. Aleah leads our social media and creative direction, and she’s been a big part of designing many of the canvases you see on our site.
Brandon
CTO
Brandon is the tech brain behind Happy Stitch. He built the HappyGrid technology that powers our printing process and allows customers to upload custom images. His focus is making sure our technology delivers canvases that are clean, precise, and ready to stitch.
Matt
CRO
Matt leads sales and partnerships for Happy Stitch. He works with artists to bring new artwork to the platform and helps spread the word so more stitchers can discover Happy Stitch.
Together, we’re on a mission to make needlepoint more accessible, more fun, and your next cute obsession.